Our mission is to build a sustainable business that champions entrepreneurship and employment opportunities, while creating sports and athleisure wear that boosts, motivates, inspires and delivers innovation at every level.

Kicks® designs and produces proudly African, feel-good sportswear that offers a unique and competitive alternative to global sportswear brands. Combining the best of comfort, style and function, Kicks® Sportswear is designed to help you transition from the office to the gym, and wherever is next in your hustle.

In time, we will add new products to our already impressive start up line. Whether you’re a fitness fanatic, a serious sneakerhead, or both, Kicks® is there for you. #KeepMoving!

The Kicks® story goes far beyond the sneakers, apparel and accessories that we produce. As part of our mission to bring meaningful change, we have the ambition to provide a platform for Entrepreneurship and employment.

We simply like doing things with a Kick!